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Did you catch our 3-Part Webinar Bonus Summer Series? After receiving such positive feedback, the Research Triangle Chapter is excited to host webinar speaker Danielle Gray in-person. In this program, Danielle will highlight tips and tricks for extracting data from technical professionals.

Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, in the AEC industry, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team…until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this program is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.

We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.

Program Learning Objectives:
– Identify what your team needs to know before contributing content- Identify five subject matter expert (SME) personas and their motivations- Outline five methods to extract content from your technical team
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Spotlight

Member Spotlight: Jennifer Barker
Corporate Marking Specialist
W.K. Dickson & Co., Inc.

Jennifer is originally from Charlotte, NC. She loved growing up there – there was always something fun to do!
Jennifer has been in the A/E/C industry for most of her 27-year career. She had a short stint at a software firm where she coordinated events for their customer advisory board.  She’s been involved with SMPS for almost 20 years now. Throughout her time with the organization, she has served as the Director of Communications for the local Triangle chapter and designed …Read More »

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