SMPS Triangle Blog

Archive for 2018

December Bonus Program Recap: Coffee, Cocoa, and Conversation

SMPS Research Triangle held its second annual “Coffee, Cocoa, and Conversation” gathering – a chance to voice opportunities and struggles within our day-to-day work with fellow industry peers. O’Brien Atkins Associates kindly hosted the event, providing a breakfast spread complete with Hot Cocoa, Freshly Brewed Coffee, and Bojangles Biscuits – yum! As we all fueled up on our coffee and cocoa, we made our rounds of introductions and jumped into discussion.
The first topic was Photography. How do we acquire photographers, …Read More »

November Program Recap: Leading with a Purpose

November SMPS Program – Leading with a Purpose
It was a packed house for November’s SMPS Program – Leading with a Purpose. The event was a pleasant respite from the chilly rain outside and began with a warm welcome from Kelley Simons, SMPS Triangle President Elect. After a recap of the event sponsors, Kelley introduced speaker Heather Davis, PHR, SHRM-CP who serves as Director of KGO’s Change Management + Employee Experience. Heather quickly established a rapport with the blended audience of …Read More »

Member Spotlight: Member Spotlight: Taylor Hube

Taylor has been a part of the A/E/C industry for 13 years.  With a degree in Studio Art, Taylor spent the first four years of her career working in a marketing firm and learned a ton about layout design, print production, graphic design and photography, all of which have helped her immensely in her A/E/C career.
Originally from Raleigh, Taylor went to school in Pennsylvania and lived for a bit in Charlotte.  She moved back to the Triangle several years ago …Read More »

SMPS October Coordinators Club Blog Post | Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization

Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization
Accomplished leader and speaker Heather Denny from Wells Global opened this month’s SMPS Triangle Coordinators Club with the question, “Whose responsibility is the client experience?” This set the tone for a very informative and engaging session and showed the group of marketing professionals why she was a logical choice to lead this discussion. The resounding answer she shared was, “Everyone!”
For many this statement came as a surprise, …Read More »

2018-19 PUMP Kickoff A Big Hit!

SMPS TRIANGLE KICKS OFF ANOTHER YEAR OF PUMP
The Annual PUMP Kick-off was hosted on October 18 at Tasu Asian Bistro.  This social, organized by the Directors-at-Large, is an opportunity for mentors and protégés to connect and establish goals for the year.
WHY PUMP
SMPS Triangle PUMP (Partnering Up Mentoring Program) was established in 2014 by Amy Burlin, CPSM, and Kellie Ford, who envisioned a program where A/E/C marketers could find support and guidance in their personal and professional development.  PUMP is an …Read More »

October Program Recap: Is the Triangle Ready for our Growing Future? A Panel Discussion with Area Leaders

Thank You to our October Program Moderator and Panelists. The audience thoroughly enjoyed the informative discussion on the topic of “Is the Triangle Ready for Our Growing Future?”

The Research Triangle Chapter of the Society for Marketing Professional Services hosted yet another dynamic panel for their October program. The question at hand was “Is the Triangle Ready for Our Growing Future?” Ryan Combs, Executive Director of Research Triangle Regional Partnership (RTRP,) graciously served as the program moderator. The panelists included Joe …Read More »

Member Spotlight: Member Spotlight: David Perez

David has been in the A/E/C industry for 32 years and involved with the Triangle SMPS Chapter since 2015. He currently serves on the Membership Committee, where he helps by reaching out to new members, assisting with the welcome table at programs, and encouraging membership through different networking events. Prior to 2015, David lived in Colorado and was involved with the SMPS chapter there. He enjoys helping with the Membership Committee and values the benefits of being involved with the …Read More »

September Program Recap | Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team

We thoroughly enjoyed having Danielle Gray, Content Marketing Strategist, as the Speaker for our Research Triangle 2018-2019 Kick-off Program! She was engaging, funny, and provided practical tips and tricks for extracting data from technical professionals. Here is a little insight into some of the many takeways we gleaned from her session:
Content generation, whether for a proposal, presentation or social media posts , is something marketers are tasked with every day. But obtaining information from our technical teams in order to create …Read More »

Member Spotlight: Member Spotlight: Jennifer Barker

Jennifer is originally from Charlotte, NC. She loved growing up there – there was always something fun to do!
Jennifer has been in the A/E/C industry for most of her 27-year career. She had a short stint at a software firm where she coordinated events for their customer advisory board.  She’s been involved with SMPS for almost 20 years now. Throughout her time with the organization, she has served as the Director of Communications for the local Triangle chapter and designed …Read More »

Key Take-aways from the Summer Bonus Webinar Series on Content Marketing

SMPS’ Triangle Chapter offered a bonus, 3-part webinar series this summer – Prepare to Win: Master Content Marketing (While Juggling 97 Other Tasks) presented by Danielle Gray, MBA, the original “Content Whisperer.”  Danielle believes that incorporating a content marketing plan into your long-term strategic goals provides opportunity to showcase thought leadership, increase validity, and shift client perspectives; resulting in more sales and qualified leads. We couldn’t agree more! The question is how we master content marketing while also managing the …Read More »