SMPS Triangle Blog

Archive for 2019

February Coordinators Club Recap: Marketing with Video

Erin Smith and Chris Buhler from the Baering Group presented a great program on using video as a tool to promote AEC companies. The first take-away: don’t be afraid to take your own video! “Content is king.” Erin provided quite convincing data on the use of video to exponentially increase exposure.

One-third of all viewing is video; messages with video are
50 times more likely to be opened; and social video is shared 1200% more times
than text and still images. Furthermore, …Read More »

February SMPS Program – Twice the Revenue, Half the Effort – The Optimal Marketing & BD Formula

It all starts with
your plan. Your Strategic Business Plan. That is the message that Tim
Klabunde, CPSM and Sara Snavely, CPSM from Timmons Group shared with the packed
room on Tuesday.

Tim kicked off the program talking about the explosive
growth Timmons Group has experienced in the past seven years. This success,
according to Tim, results from the firm having a clearly
articulated 5-year Strategic Business Plan with each group having a
1-year tactical plan detailing the actions they will take to achieve ‘their’
part of the overall. …Read More »

SMPS January Coordinators Club Blog Post | Professional Development Roundtable

January’s Coordinators Club was all about professional development. Over a warm breakfast (and let’s not forget coffee), the brightest minds in AEC marketing came together to candidly discuss their past experiences and give advice regarding three topics: Performance Review/Monetary Compensation, Career Mapping, and Gaining Support for Professional Development Events. To foster an open, collaborative environment, the attendees were broken out into the three small groups where the moderators of each topic rotated systematically. This approach sparked a lot of open …Read More »

January SMPS Monthly Program – Making Your Entire Proposal Scream “Pick Me!”

This
month’s luncheon took a deep dive into the best practices of creating a winning
proposal. Presenter Jen McGovern, CPSM started off with the question “Why do we
put forth all the effort we do on proposals?”. The answer is we want to win that project and that requires a
little bit of psychology. Here is a quick summary of what we learned:

There
are many factors that affect whether we will win a project or not, many of which
we can’t control (like someone on the …Read More »

Member Spotlight: Committee Member Spotlight: Melissa Richards, CPSM

Melissa Richards, CPSM, Marketing Manager – CLH Design, P.A.

Before joining the A/E/C industry 13 years ago, Melissa
worked in publishing for Macworld and PC World magazines.  She grew up in
a small town in New Jersey and loved that she could walk or bike
everywhere.  Bonus, being close to NYC they always had great pizza and
bagels!

Since joining SMPS in 2005, Melissa has served in several
roles for the Triangle chapter including Co-Chair for the Membership
committee.  Currently she is serving on the Communications
committee.  She recommends …Read More »