SMPS Triangle Blog

Archive for Chapter News & Announcements

SMPS SERC Recap

Last month, the annual SMPS Southeastern Regional Conference (SERC) took place in Asheville, North Carolina. This conference brings in 10 different SMPS chapters from 5 states in the region to discuss issues that we face in A/E/C marketing every day and ideas for how to combat those issues and succeed in our positions. Jennifer Barker, Corporate Marketing Specialist at WK Dickson & Co., Inc. said it best, “I always enjoy attending SERC. It’s good to reconnect with colleagues you haven’t …Read More »

SMPS January Coordinators Club Blog Post | Professional Development Roundtable

January’s Coordinators Club was all about professional development. Over a warm breakfast (and let’s not forget coffee), the brightest minds in AEC marketing came together to candidly discuss their past experiences and give advice regarding three topics: Performance Review/Monetary Compensation, Career Mapping, and Gaining Support for Professional Development Events. To foster an open, collaborative environment, the attendees were broken out into the three small groups where the moderators of each topic rotated systematically. This approach sparked a lot of open …Read More »

Member Spotlight: Committee Member Spotlight: Melissa Richards, CPSM

Melissa Richards, CPSM, Marketing Manager – CLH Design, P.A.

Before joining the A/E/C industry 13 years ago, Melissa
worked in publishing for Macworld and PC World magazines.  She grew up in
a small town in New Jersey and loved that she could walk or bike
everywhere.  Bonus, being close to NYC they always had great pizza and
bagels!

Since joining SMPS in 2005, Melissa has served in several
roles for the Triangle chapter including Co-Chair for the Membership
committee.  Currently she is serving on the Communications
committee.  She recommends …Read More »

November Program Recap: Leading with a Purpose

November SMPS Program – Leading with a Purpose
It was a packed house for November’s SMPS Program – Leading with a Purpose. The event was a pleasant respite from the chilly rain outside and began with a warm welcome from Kelley Simons, SMPS Triangle President Elect. After a recap of the event sponsors, Kelley introduced speaker Heather Davis, PHR, SHRM-CP who serves as Director of KGO’s Change Management + Employee Experience. Heather quickly established a rapport with the blended audience of …Read More »

SMPS October Coordinators Club Blog Post | Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization

Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization
Accomplished leader and speaker Heather Denny from Wells Global opened this month’s SMPS Triangle Coordinators Club with the question, “Whose responsibility is the client experience?” This set the tone for a very informative and engaging session and showed the group of marketing professionals why she was a logical choice to lead this discussion. The resounding answer she shared was, “Everyone!”
For many this statement came as a surprise, …Read More »

2018-19 PUMP Kickoff A Big Hit!

SMPS TRIANGLE KICKS OFF ANOTHER YEAR OF PUMP
The Annual PUMP Kick-off was hosted on October 18 at Tasu Asian Bistro.  This social, organized by the Directors-at-Large, is an opportunity for mentors and protégés to connect and establish goals for the year.
WHY PUMP
SMPS Triangle PUMP (Partnering Up Mentoring Program) was established in 2014 by Amy Burlin, CPSM, and Kellie Ford, who envisioned a program where A/E/C marketers could find support and guidance in their personal and professional development.  PUMP is an …Read More »

October Program Recap: Is the Triangle Ready for our Growing Future? A Panel Discussion with Area Leaders

Thank You to our October Program Moderator and Panelists. The audience thoroughly enjoyed the informative discussion on the topic of “Is the Triangle Ready for Our Growing Future?”

The Research Triangle Chapter of the Society for Marketing Professional Services hosted yet another dynamic panel for their October program. The question at hand was “Is the Triangle Ready for Our Growing Future?” Ryan Combs, Executive Director of Research Triangle Regional Partnership (RTRP,) graciously served as the program moderator. The panelists included Joe …Read More »

September Program Recap | Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team

We thoroughly enjoyed having Danielle Gray, Content Marketing Strategist, as the Speaker for our Research Triangle 2018-2019 Kick-off Program! She was engaging, funny, and provided practical tips and tricks for extracting data from technical professionals. Here is a little insight into some of the many takeways we gleaned from her session:
Content generation, whether for a proposal, presentation or social media posts , is something marketers are tasked with every day. But obtaining information from our technical teams in order to create …Read More »

Key Take-aways from the Summer Bonus Webinar Series on Content Marketing

SMPS’ Triangle Chapter offered a bonus, 3-part webinar series this summer – Prepare to Win: Master Content Marketing (While Juggling 97 Other Tasks) presented by Danielle Gray, MBA, the original “Content Whisperer.”  Danielle believes that incorporating a content marketing plan into your long-term strategic goals provides opportunity to showcase thought leadership, increase validity, and shift client perspectives; resulting in more sales and qualified leads. We couldn’t agree more! The question is how we master content marketing while also managing the …Read More »

February Program Recap: Navigating a Rebrand: Before and After

To rebrand, or not to rebrand: that was the question at the SMPS Research Triangle February program. Centered around S&ME’s very own rebrand, their marketing / business development team shared the lessons learned throughout the process. Led by S&ME’s Marketing Director Kathleen Chambers, Senior Graphic Designer Kelley Simons, and Senior Business Developer Kellie Ford, the team offered helpful strategies for rebranding.
In the A/E/C industry, strong branding is more and more important. With increased competition and an active market, it is …Read More »