SMPS Triangle Blog

Archive for Event Recaps

SMPS SERC Recap

Last month, the annual SMPS Southeastern Regional Conference (SERC) took place in Asheville, North Carolina. This conference brings in 10 different SMPS chapters from 5 states in the region to discuss issues that we face in A/E/C marketing every day and ideas for how to combat those issues and succeed in our positions. Jennifer Barker, Corporate Marketing Specialist at WK Dickson & Co., Inc. said it best, “I always enjoy attending SERC. It’s good to reconnect with colleagues you haven’t …Read More »

April Program Recap: Creating Winning Award Submittals

On Tuesday April 9th, Erin Branham of Balfour Beatty and Albert McDonald, AIA of Clark Nexsen
spoke to the Research Triangle’s chapter of SMPS about creating winning design
awards. Both offered in-depth perspectives on what jurors and judges want
to see in award submittals. The main takeaway: find a way to present your
project in evocative, design-savvy ways.

As a member of the American Institute of Architects, Albert
spoke to winning architectural award submittals. Submittals are judged by AIA
members hand selected by the jury chair, …Read More »

February Coordinators Club Recap: Marketing with Video

Erin Smith and Chris Buhler from the Baering Group presented a great program on using video as a tool to promote AEC companies. The first take-away: don’t be afraid to take your own video! “Content is king.” Erin provided quite convincing data on the use of video to exponentially increase exposure.

One-third of all viewing is video; messages with video are
50 times more likely to be opened; and social video is shared 1200% more times
than text and still images. Furthermore, …Read More »

February SMPS Program – Twice the Revenue, Half the Effort – The Optimal Marketing & BD Formula

It all starts with
your plan. Your Strategic Business Plan. That is the message that Tim
Klabunde, CPSM and Sara Snavely, CPSM from Timmons Group shared with the packed
room on Tuesday.

Tim kicked off the program talking about the explosive
growth Timmons Group has experienced in the past seven years. This success,
according to Tim, results from the firm having a clearly
articulated 5-year Strategic Business Plan with each group having a
1-year tactical plan detailing the actions they will take to achieve ‘their’
part of the overall. …Read More »

SMPS January Coordinators Club Blog Post | Professional Development Roundtable

January’s Coordinators Club was all about professional development. Over a warm breakfast (and let’s not forget coffee), the brightest minds in AEC marketing came together to candidly discuss their past experiences and give advice regarding three topics: Performance Review/Monetary Compensation, Career Mapping, and Gaining Support for Professional Development Events. To foster an open, collaborative environment, the attendees were broken out into the three small groups where the moderators of each topic rotated systematically. This approach sparked a lot of open …Read More »

January SMPS Monthly Program – Making Your Entire Proposal Scream “Pick Me!”

This
month’s luncheon took a deep dive into the best practices of creating a winning
proposal. Presenter Jen McGovern, CPSM started off with the question “Why do we
put forth all the effort we do on proposals?”. The answer is we want to win that project and that requires a
little bit of psychology. Here is a quick summary of what we learned:

There
are many factors that affect whether we will win a project or not, many of which
we can’t control (like someone on the …Read More »

December Bonus Program Recap: Coffee, Cocoa, and Conversation

SMPS Research Triangle held its second annual “Coffee, Cocoa, and Conversation” gathering – a chance to voice opportunities and struggles within our day-to-day work with fellow industry peers. O’Brien Atkins Associates kindly hosted the event, providing a breakfast spread complete with Hot Cocoa, Freshly Brewed Coffee, and Bojangles Biscuits – yum! As we all fueled up on our coffee and cocoa, we made our rounds of introductions and jumped into discussion.
The first topic was Photography. How do we acquire photographers, …Read More »

SMPS October Coordinators Club Blog Post | Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization

Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization
Accomplished leader and speaker Heather Denny from Wells Global opened this month’s SMPS Triangle Coordinators Club with the question, “Whose responsibility is the client experience?” This set the tone for a very informative and engaging session and showed the group of marketing professionals why she was a logical choice to lead this discussion. The resounding answer she shared was, “Everyone!”
For many this statement came as a surprise, …Read More »

October Program Recap: Why Won’t They Listen to Me?

“How would your work be different if people listened to you?”

Tom Cooper, of Brighthill Group, posed this question to the attendees at the start of our October program. Some responded “It would be easier.” Others said “I could get things done faster.” or “I wouldn’t be working so late.” No matter how you put it, I think everyone would agree that listening is a key component to positively influencing others in the workplace, and life in general.  
 
The good news …Read More »

September Program Recap: Women in the A/E/C Industry – Leading the Way!

SMPS Research Triangle officially kicked off its 2017-2018 program year this week with an insightful panel discussion featuring talented female professionals from throughout the Triangle. Participants included:

Zena Howard, Managing Director of the NC Practice, Perkins + Will
Cara Greening, Director of Business Development, BridgePoint Construction
Terri Hall, President, Clark Nexsen
Sallyann Hulick, Chief Marketing Officer, BSA Lifestructures

This high energy panel of women leaders in the AEC industry was led with expert questioning by Theresa Leahey, Director of Business Development at Affiliated Engineers, and an …Read More »