SMPS Triangle Blog

Archive for Event Recaps

February SMPS Program – Twice the Revenue, Half the Effort – The Optimal Marketing & BD Formula

It all starts with
your plan. Your Strategic Business Plan. That is the message that Tim
Klabunde, CPSM and Sara Snavely, CPSM from Timmons Group shared with the packed
room on Tuesday.

Tim kicked off the program talking about the explosive
growth Timmons Group has experienced in the past seven years. This success,
according to Tim, results from the firm having a clearly
articulated 5-year Strategic Business Plan with each group having a
1-year tactical plan detailing the actions they will take to achieve ‘their’
part of the overall. …Read More »

SMPS January Coordinators Club Blog Post | Professional Development Roundtable

January’s Coordinators Club was all about professional development. Over a warm breakfast (and let’s not forget coffee), the brightest minds in AEC marketing came together to candidly discuss their past experiences and give advice regarding three topics: Performance Review/Monetary Compensation, Career Mapping, and Gaining Support for Professional Development Events. To foster an open, collaborative environment, the attendees were broken out into the three small groups where the moderators of each topic rotated systematically. This approach sparked a lot of open …Read More »

January SMPS Monthly Program – Making Your Entire Proposal Scream “Pick Me!”

This
month’s luncheon took a deep dive into the best practices of creating a winning
proposal. Presenter Jen McGovern, CPSM started off with the question “Why do we
put forth all the effort we do on proposals?”. The answer is we want to win that project and that requires a
little bit of psychology. Here is a quick summary of what we learned:

There
are many factors that affect whether we will win a project or not, many of which
we can’t control (like someone on the …Read More »

December Bonus Program Recap: Coffee, Cocoa, and Conversation

SMPS Research Triangle held its second annual “Coffee, Cocoa, and Conversation” gathering – a chance to voice opportunities and struggles within our day-to-day work with fellow industry peers. O’Brien Atkins Associates kindly hosted the event, providing a breakfast spread complete with Hot Cocoa, Freshly Brewed Coffee, and Bojangles Biscuits – yum! As we all fueled up on our coffee and cocoa, we made our rounds of introductions and jumped into discussion.
The first topic was Photography. How do we acquire photographers, …Read More »

SMPS October Coordinators Club Blog Post | Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization

Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization
Accomplished leader and speaker Heather Denny from Wells Global opened this month’s SMPS Triangle Coordinators Club with the question, “Whose responsibility is the client experience?” This set the tone for a very informative and engaging session and showed the group of marketing professionals why she was a logical choice to lead this discussion. The resounding answer she shared was, “Everyone!”
For many this statement came as a surprise, …Read More »

October Program Recap: Why Won’t They Listen to Me?

“How would your work be different if people listened to you?”

Tom Cooper, of Brighthill Group, posed this question to the attendees at the start of our October program. Some responded “It would be easier.” Others said “I could get things done faster.” or “I wouldn’t be working so late.” No matter how you put it, I think everyone would agree that listening is a key component to positively influencing others in the workplace, and life in general.  
 
The good news …Read More »

September Program Recap: Women in the A/E/C Industry – Leading the Way!

SMPS Research Triangle officially kicked off its 2017-2018 program year this week with an insightful panel discussion featuring talented female professionals from throughout the Triangle. Participants included:

Zena Howard, Managing Director of the NC Practice, Perkins + Will
Cara Greening, Director of Business Development, BridgePoint Construction
Terri Hall, President, Clark Nexsen
Sallyann Hulick, Chief Marketing Officer, BSA Lifestructures

This high energy panel of women leaders in the AEC industry was led with expert questioning by Theresa Leahey, Director of Business Development at Affiliated Engineers, and an …Read More »

Program Recap: Strategic Marketing Plans You’ll Love

Contributed by Jennifer Barker, CPSM, WK Dickson
The February 14 program was all about putting together strategic marketing plans that feel the love. Veteran industry marketing and business development experts Jennifer Allen and Nancy Padgett shared their experiences and knowledge in developing marketing plans throughout their career and were able to walk the audience through their proven process.
Starting with the strategic planning phase, this is where you dream and imagine the possibilities. But this is also where you have to take …Read More »

Program Recap: When Will Virtual Reality be a Reality in the A/E/C Industry?

January’s Program was an introduction to Virtual Reality and how it could shape the future of the A/E/C industry.  Jason Cooper and Jason McGuigan of Horizon Productions were the presenters of the program. Virtual Reality has primarily been enclosed to the world of gaming, but it has slowly started making its way out into other markets.  Virtual Reality’s main draw is its interactive nature. People who put on the VR head set are fully immersed in the environment.  This is …Read More »

Program Recap: Marketing the Generational Gap

“We’re not just navigating a generational gap, but also a cultural gap.” – Dr. Jolene Erlacher
 
SMPS Research Triangle invited Dr. Jolene Erlacher, founder of Leading Tomorrow, to join us at this month’s program to flip the generational gap on its head and see it for what it is: an opportunity.
Right now, five generations are in the workplace together: Silent (ages 70-86), Baby Boomers (50-69), Gen X (35-49), Millennials (20-34), and GenZ/Digital Natives (5-19). Within this, we also see a large …Read More »