Your marketing skills impact your firm at its core. Each day you further your company's growth by identifying new project opportunities, developing business relationships, and getting your company's name in front of prospective clients. Your role as a professional services marketer is essential. SMPS offers a credential that recognizes your achieved marketing expertise: Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of our vital field. Moreover, this strategic designation serves as a mark of distinction for professional services marketers and business developers, raising our standing with employers, peers, and the public. A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services, and has demonstrated proficient knowledge of the practice and related disciplines via a thorough examination of marketing competency.

"When I decided to take the CPSM exam, I was doing it for the personal satisfaction of knowing I've achieved the highest level of certification the industry has to offer. Then I noticed something...with those initials following my name, people in my firm began to take me more seriously. And when they asked what the letters meant, I would simply answer, "It means I'm really good at what I do." Before long, they started believing it. Notice my title below. I'm told the CPSM designation had something to do with that."

-- Scott Milder, CPSM, Vice President, Communications, SHW Group Architects, Dallas, TX, 2003 SMPS National Chapter President of the Year

If you are interested in learning more, or have any questions, please contact Alma Kenner, CPSM at akenner@moffattnichol.com or call 919.781.4626.