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October Program Recap: Is the Triangle Ready for our Growing Future? A Panel Discussion with Area Leaders

Thank You to our October Program Moderator and Panelists. The audience thoroughly enjoyed the informative discussion on the topic of “Is the Triangle Ready for Our Growing Future?”

The Research Triangle Chapter of the Society for Marketing Professional Services hosted yet another dynamic panel for their October program. The question at hand was “Is the Triangle Ready for Our Growing Future?” Ryan Combs, Executive Director of Research Triangle Regional Partnership (RTRP,) graciously served as the program moderator. The panelists included Joe …Read More »

Recent News

Member Spotlight: Member Spotlight: David Perez

David has been in the A/E/C industry for 32 years and involved with the Triangle SMPS Chapter since 2015. He currently serves on the Membership Committee, where he helps by reaching out to new members, assisting with the welcome table at programs, and encouraging membership through different networking events. Prior to 2015, David lived in Colorado and was involved with the SMPS chapter there. He enjoys helping with the Membership Committee and values the benefits of being involved with the …Read More »

September Program Recap | Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team

We thoroughly enjoyed having Danielle Gray, Content Marketing Strategist, as the Speaker for our Research Triangle 2018-2019 Kick-off Program! She was engaging, funny, and provided practical tips and tricks for extracting data from technical professionals. Here is a little insight into some of the many takeways we gleaned from her session:
Content generation, whether for a proposal, presentation or social media posts , is something marketers are tasked with every day. But obtaining information from our technical teams in order to create …Read More »

Member Spotlight: Member Spotlight: Jennifer Barker

Jennifer is originally from Charlotte, NC. She loved growing up there – there was always something fun to do!
Jennifer has been in the A/E/C industry for most of her 27-year career. She had a short stint at a software firm where she coordinated events for their customer advisory board.  She’s been involved with SMPS for almost 20 years now. Throughout her time with the organization, she has served as the Director of Communications for the local Triangle chapter and designed …Read More »

Key Take-aways from the Summer Bonus Webinar Series on Content Marketing

SMPS’ Triangle Chapter offered a bonus, 3-part webinar series this summer – Prepare to Win: Master Content Marketing (While Juggling 97 Other Tasks) presented by Danielle Gray, MBA, the original “Content Whisperer.”  Danielle believes that incorporating a content marketing plan into your long-term strategic goals provides opportunity to showcase thought leadership, increase validity, and shift client perspectives; resulting in more sales and qualified leads. We couldn’t agree more! The question is how we master content marketing while also managing the …Read More »

February Program Recap: Navigating a Rebrand: Before and After

To rebrand, or not to rebrand: that was the question at the SMPS Research Triangle February program. Centered around S&ME’s very own rebrand, their marketing / business development team shared the lessons learned throughout the process. Led by S&ME’s Marketing Director Kathleen Chambers, Senior Graphic Designer Kelley Simons, and Senior Business Developer Kellie Ford, the team offered helpful strategies for rebranding.
In the A/E/C industry, strong branding is more and more important. With increased competition and an active market, it is …Read More »

January Program Recap: Emerging Industry Trends in the Triangle

The Research Triangle Chapter of the Society of Marketing Professional Services (SMPS) just hosted another great lunch program at the PNC Arena highlighting emerging industry trends in our region. Lee Anne Nance, who helped lead economic development at the regional and local levels and now serves as the Chief Strategy Officer for Stewart, moderated a terrific panel of speakers.  The panel included Susan Sanford, Executive Director of the Research Triangle Cleantech Cluster, Larry Steffann, Co-Founder of the NC Regional Internet …Read More »

Member Spotlight: Theresa M. Leahey

Theresa grew up in New Jersey and argues they have the best tomatoes anywhere in the U.S., not to mention some of the best pizza!  She loves that the people in her home state are very straight forward, letting you know where you stand.
With 35 years of experience in the A/E/C industry, Theresa provides a wealth of knowledge to SMPS.  After graduating from college, she joined a commercial interior design firm and transitioned to business development shortly after.  Joining SMPS …Read More »

October Program Recap: Why Won’t They Listen to Me?

“How would your work be different if people listened to you?”

Tom Cooper, of Brighthill Group, posed this question to the attendees at the start of our October program. Some responded “It would be easier.” Others said “I could get things done faster.” or “I wouldn’t be working so late.” No matter how you put it, I think everyone would agree that listening is a key component to positively influencing others in the workplace, and life in general.  
 
The good news …Read More »

September Program Recap: Women in the A/E/C Industry – Leading the Way!

SMPS Research Triangle officially kicked off its 2017-2018 program year this week with an insightful panel discussion featuring talented female professionals from throughout the Triangle. Participants included:

Zena Howard, Managing Director of the NC Practice, Perkins + Will
Cara Greening, Director of Business Development, BridgePoint Construction
Terri Hall, President, Clark Nexsen
Sallyann Hulick, Chief Marketing Officer, BSA Lifestructures

This high energy panel of women leaders in the AEC industry was led with expert questioning by Theresa Leahey, Director of Business Development at Affiliated Engineers, and an …Read More »