SMPS Triangle Blog

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February Program Recap: Navigating a Rebrand: Before and After

To rebrand, or not to rebrand: that was the question at the SMPS Research Triangle February program. Centered around S&ME’s very own rebrand, their marketing / business development team shared the lessons learned throughout the process. Led by S&ME’s Marketing Director Kathleen Chambers, Senior Graphic Designer Kelley Simons, and Senior Business Developer Kellie Ford, the team offered helpful strategies for rebranding.
In the A/E/C industry, strong branding is more and more important. With increased competition and an active market, it is …Read More »

Recent News

January Program Recap: Emerging Industry Trends in the Triangle

The Research Triangle Chapter of the Society of Marketing Professional Services (SMPS) just hosted another great lunch program at the PNC Arena highlighting emerging industry trends in our region. Lee Anne Nance, who helped lead economic development at the regional and local levels and now serves as the Chief Strategy Officer for Stewart, moderated a terrific panel of speakers.  The panel included Susan Sanford, Executive Director of the Research Triangle Cleantech Cluster, Larry Steffann, Co-Founder of the NC Regional Internet …Read More »

Member Spotlight: Theresa M. Leahey

Theresa grew up in New Jersey and argues they have the best tomatoes anywhere in the U.S., not to mention some of the best pizza!  She loves that the people in her home state are very straight forward, letting you know where you stand.
With 35 years of experience in the A/E/C industry, Theresa provides a wealth of knowledge to SMPS.  After graduating from college, she joined a commercial interior design firm and transitioned to business development shortly after.  Joining SMPS …Read More »

October Program Recap: Why Won’t They Listen to Me?

“How would your work be different if people listened to you?”

Tom Cooper, of Brighthill Group, posed this question to the attendees at the start of our October program. Some responded “It would be easier.” Others said “I could get things done faster.” or “I wouldn’t be working so late.” No matter how you put it, I think everyone would agree that listening is a key component to positively influencing others in the workplace, and life in general.  
 
The good news …Read More »

September Program Recap: Women in the A/E/C Industry – Leading the Way!

SMPS Research Triangle officially kicked off its 2017-2018 program year this week with an insightful panel discussion featuring talented female professionals from throughout the Triangle. Participants included:

Zena Howard, Managing Director of the NC Practice, Perkins + Will
Cara Greening, Director of Business Development, BridgePoint Construction
Terri Hall, President, Clark Nexsen
Sallyann Hulick, Chief Marketing Officer, BSA Lifestructures

This high energy panel of women leaders in the AEC industry was led with expert questioning by Theresa Leahey, Director of Business Development at Affiliated Engineers, and an …Read More »

Member Spotlight: Diane Ditzel, CPSM

A Baltimore native (and therefore lover of crab cakes, Old Bay, and the Ravens), Diane Ditzel joined the A/E/C industry after graduating from Villanova University the spring of 2008. After relocating to Raleigh, Diane transferred her SMPS membership to the Triangle Chapter and jumped right into committee involvement by joining the Programs Committee. Over the past year she has served as a Co-Director of the Programs Committee and has now moved into the President Elect role for the 2017-18 term.
Outside …Read More »

Congrats to Kim Fowler: SPMS-RT 2016-2017 Member of the Year!

The SMPS Research Triangle’s Member of the Year Award was instituted to recognize the achievements of outstanding contributors to our chapter. One winner is selected annually based on their length of service and the impacts of their service. Congratulations to 2016-2017 Member of the Year Kimberly Fowler, CPSM!
2016-2017 Member of the Year Kim Fowler, with Chapter President Danielle Davis
Kim is an enthusiastic supporter and integral part of the SMPS Research Triangle Chapter. An active member for over a decade, she has served …Read More »

Member Spotlight: Member Spotlight: Brian K. Emmett, PE

A longtime marketer in the A/E/C industry, Brian Emmett joined SMPS in 2002. Originally from Knoxville, Tennessee, Brian worked for the Los Angeles District of the US Army Corps of Engineers before joining the industry in 1986.
Outside of SMPS, Brian is involved with the American Society of Civil Engineers, the Carolina Hurricanes Booster Club, the University of Michigan Alumni Club, and the Longview Baptist Church’s Baptist Men organization.
Brian is an avid SCUBA diver. In the United States alone, he has …Read More »

Member Spotlight: Member Spotlight: Toni Martin

Hailing from the white sandy beaches of Pensacola, Florida, Toni Martin has been in the A/E/C industry for seven years. Formerly a graphic designer for an advertising agency and member of the Military Police in the U.S. Army, Toni joined SMPS five years ago. She has participated in several committees since joining and in 2016 was elected to the Board as Director at Large.
Toni enjoys connecting with other local coordinators and credits SMPS for helping her grow as a marketing …Read More »

25 Things I’ve Learned from SMPS Triangle

This year SMPS Research Triangle turns 25. It’s hard to believe that we have been helping marketers and the AEC industry at large educate, advocate, and connect for a quarter century! I can still recall my first SMPS meeting in 2011. I was new to Raleigh, new to marketing, and felt like I was in way over my head. I remember feeling so intimidated! Six years have passed since then, and it’s amazing what I’ve learned along the way. So, …Read More »