SMPS Triangle Blog

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Member Spotlight: Toni Martin

Hailing from the white sandy beaches of Pensacola, Florida, Toni Martin has been in the A/E/C industry for seven years. Formerly a graphic designer for an advertising agency and member of the Military Police in the U.S. Army, Toni joined SMPS five years ago. She has participated in several committees since joining and in 2016 was elected to the Board as Director at Large.
Toni enjoys connecting with other local coordinators and credits SMPS for helping her grow as a marketing …Read More »

Recent News

25 Things I’ve Learned from SMPS Triangle

This year SMPS Research Triangle turns 25. It’s hard to believe that we have been helping marketers and the AEC industry at large educate, advocate, and connect for a quarter century! I can still recall my first SMPS meeting in 2011. I was new to Raleigh, new to marketing, and felt like I was in way over my head. I remember feeling so intimidated! Six years have passed since then, and it’s amazing what I’ve learned along the way. So, …Read More »

Jerry Blow featured in the Marketer!

Have you seen it yet? SMPS-Research Triangle’s very own Jerry Blow is the featured photographer for the latest issue of SMPS’ Marketer Magazine! Jerry’s photos can be found throughout the latest issue, highlighting many famed Triangle-area landmarks! Here’s what SMPS CEO Michael Geary had to say: “With every issue of Marketer, SMPS honors its member photographers by featuring their work throughout the publication. The February 2017 issue highlighted Jerry Blow, a member of SMPS Research Triangle. We are proud to feature …Read More »

Program Recap: Strategic Marketing Plans You’ll Love

Contributed by Jennifer Barker, CPSM, WK Dickson
The February 14 program was all about putting together strategic marketing plans that feel the love. Veteran industry marketing and business development experts Jennifer Allen and Nancy Padgett shared their experiences and knowledge in developing marketing plans throughout their career and were able to walk the audience through their proven process.
Starting with the strategic planning phase, this is where you dream and imagine the possibilities. But this is also where you have to take …Read More »

Member Spotlight: Member Spotlight: Ashlin Spinney

A Raleigh native, Ashlin Spinney has been part of the A/E/C industry for three years. Ashlin joined SMPS as soon as she started her job at Ramey Kemp & Associates, utilizing the group as a great tool for a newcomer in the industry. Ashlin is also part of the Communications Committee and has enjoyed updating the SMPS website and learning more about WordPress.
When Ashlin isn’t in the office, she likes participating in charity walks and events that help raise money …Read More »

Program Recap: When Will Virtual Reality be a Reality in the A/E/C Industry?

January’s Program was an introduction to Virtual Reality and how it could shape the future of the A/E/C industry.  Jason Cooper and Jason McGuigan of Horizon Productions were the presenters of the program. Virtual Reality has primarily been enclosed to the world of gaming, but it has slowly started making its way out into other markets.  Virtual Reality’s main draw is its interactive nature. People who put on the VR head set are fully immersed in the environment.  This is …Read More »

Member Spotlight: Lynette Sandlin, CPSM

 
Lynette, originally from Goldsboro, has been in the A/E/C Industry for over 19 years. She currently serves as the Regional Marketing Manager for LeChase Construction Services. Lynette has been involved with SMPS since 1999. Throughout her time with SMPS, she has served as Director at Large as well as a member of Membership Committee for several terms.
In addition to being an active participant in SMPS, Lynette volunteers at the Durham Rescue Mission as well as at many pre-race events for …Read More »

Program Recap: Marketing the Generational Gap

“We’re not just navigating a generational gap, but also a cultural gap.” – Dr. Jolene Erlacher
 
SMPS Research Triangle invited Dr. Jolene Erlacher, founder of Leading Tomorrow, to join us at this month’s program to flip the generational gap on its head and see it for what it is: an opportunity.
Right now, five generations are in the workplace together: Silent (ages 70-86), Baby Boomers (50-69), Gen X (35-49), Millennials (20-34), and GenZ/Digital Natives (5-19). Within this, we also see a large …Read More »

Program Recap: Coordinators Club – Graphic Design for the In-house Marketer

SMPS Research Triangle honored its commitment of providing excellent education benefits for its members at last week’s Coordinators Club, with an informative presentation on Graphic Design by Kelley Simons of S&ME and Elizabeth Griswold of EwingCole. Elizabeth and Kelley bring over 25 years of combined graphic design experience – a veritable wealth of knowledge that they generously shared with an audience of over 40 attendees. Topics covered included the basics of typography, different image types and uses, and helpful tips …Read More »

Member Spotlight: Pat Perkins

A seasoned A/E industry professional, Pat began her career with O’Brien/Atkins as their corporate librarian moving into her Marketing Coordinator position a few years after. Prior to joining the industry, Pat was a Professional Reference Librarian in her hometown of Cleveland, Ohio.
Pat has been an integral part of the SMPS Triangle Chapter for over 20 years.  Having been on the Board numerous times for several committees, she most notably served as Secretary and Co-Director of the Programs Committee from 2005-2015. …Read More »