SMPS Triangle Blog

Featured Article

February SMPS Program – Twice the Revenue, Half the Effort – The Optimal Marketing & BD Formula

It all starts with
your plan. Your Strategic Business Plan. That is the message that Tim
Klabunde, CPSM and Sara Snavely, CPSM from Timmons Group shared with the packed
room on Tuesday.

Tim kicked off the program talking about the explosive
growth Timmons Group has experienced in the past seven years. This success,
according to Tim, results from the firm having a clearly
articulated 5-year Strategic Business Plan with each group having a
1-year tactical plan detailing the actions they will take to achieve ‘their’
part of the overall. …Read More »

Recent News

SMPS January Coordinators Club Blog Post | Professional Development Roundtable

January’s Coordinators Club was all about professional development. Over a warm breakfast (and let’s not forget coffee), the brightest minds in AEC marketing came together to candidly discuss their past experiences and give advice regarding three topics: Performance Review/Monetary Compensation, Career Mapping, and Gaining Support for Professional Development Events. To foster an open, collaborative environment, the attendees were broken out into the three small groups where the moderators of each topic rotated systematically. This approach sparked a lot of open …Read More »

January SMPS Monthly Program – Making Your Entire Proposal Scream “Pick Me!”

This
month’s luncheon took a deep dive into the best practices of creating a winning
proposal. Presenter Jen McGovern, CPSM started off with the question “Why do we
put forth all the effort we do on proposals?”. The answer is we want to win that project and that requires a
little bit of psychology. Here is a quick summary of what we learned:

There
are many factors that affect whether we will win a project or not, many of which
we can’t control (like someone on the …Read More »

Member Spotlight: Committee Member Spotlight: Melissa Richards, CPSM

Melissa Richards, CPSM, Marketing Manager – CLH Design, P.A.

Before joining the A/E/C industry 13 years ago, Melissa
worked in publishing for Macworld and PC World magazines.  She grew up in
a small town in New Jersey and loved that she could walk or bike
everywhere.  Bonus, being close to NYC they always had great pizza and
bagels!

Since joining SMPS in 2005, Melissa has served in several
roles for the Triangle chapter including Co-Chair for the Membership
committee.  Currently she is serving on the Communications
committee.  She recommends …Read More »

December Bonus Program Recap: Coffee, Cocoa, and Conversation

SMPS Research Triangle held its second annual “Coffee, Cocoa, and Conversation” gathering – a chance to voice opportunities and struggles within our day-to-day work with fellow industry peers. O’Brien Atkins Associates kindly hosted the event, providing a breakfast spread complete with Hot Cocoa, Freshly Brewed Coffee, and Bojangles Biscuits – yum! As we all fueled up on our coffee and cocoa, we made our rounds of introductions and jumped into discussion.
The first topic was Photography. How do we acquire photographers, …Read More »

November Program Recap: Leading with a Purpose

November SMPS Program – Leading with a Purpose
It was a packed house for November’s SMPS Program – Leading with a Purpose. The event was a pleasant respite from the chilly rain outside and began with a warm welcome from Kelley Simons, SMPS Triangle President Elect. After a recap of the event sponsors, Kelley introduced speaker Heather Davis, PHR, SHRM-CP who serves as Director of KGO’s Change Management + Employee Experience. Heather quickly established a rapport with the blended audience of …Read More »

Member Spotlight: Member Spotlight: Taylor Hube

Taylor has been a part of the A/E/C industry for 13 years.  With a degree in Studio Art, Taylor spent the first four years of her career working in a marketing firm and learned a ton about layout design, print production, graphic design and photography, all of which have helped her immensely in her A/E/C career.
Originally from Raleigh, Taylor went to school in Pennsylvania and lived for a bit in Charlotte.  She moved back to the Triangle several years ago …Read More »

SMPS October Coordinators Club Blog Post | Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization

Client Experience (Cx) Playbook – Leading the Cx from Your Place in the Organization
Accomplished leader and speaker Heather Denny from Wells Global opened this month’s SMPS Triangle Coordinators Club with the question, “Whose responsibility is the client experience?” This set the tone for a very informative and engaging session and showed the group of marketing professionals why she was a logical choice to lead this discussion. The resounding answer she shared was, “Everyone!”
For many this statement came as a surprise, …Read More »

2018-19 PUMP Kickoff A Big Hit!

SMPS TRIANGLE KICKS OFF ANOTHER YEAR OF PUMP
The Annual PUMP Kick-off was hosted on October 18 at Tasu Asian Bistro.  This social, organized by the Directors-at-Large, is an opportunity for mentors and protégés to connect and establish goals for the year.
WHY PUMP
SMPS Triangle PUMP (Partnering Up Mentoring Program) was established in 2014 by Amy Burlin, CPSM, and Kellie Ford, who envisioned a program where A/E/C marketers could find support and guidance in their personal and professional development.  PUMP is an …Read More »

October Program Recap: Is the Triangle Ready for our Growing Future? A Panel Discussion with Area Leaders

Thank You to our October Program Moderator and Panelists. The audience thoroughly enjoyed the informative discussion on the topic of “Is the Triangle Ready for Our Growing Future?”

The Research Triangle Chapter of the Society for Marketing Professional Services hosted yet another dynamic panel for their October program. The question at hand was “Is the Triangle Ready for Our Growing Future?” Ryan Combs, Executive Director of Research Triangle Regional Partnership (RTRP,) graciously served as the program moderator. The panelists included Joe …Read More »