SMPS Triangle Blog

A Marketer’s Terrible, Horrible, No Good, Very Bad Day…and How I Got Through It

By: Amy Burlin, CPSM, Brown and Caldwell

We’re marketers, and we’re human. We all make mistakes, our team members make mistakes, and we all have those terrible, horrible, no good, very bad days we read about as kids. This is a short post about one of those bad days I had and how I was able to get past it. My hope is that you’ll be able to take this story of another flawed human marketer and use it to get …Read More »

Member of the Year Award

Pat Perkins, 2014-2015 Member of the Year with 2014-2015 President Kim Fowler, CPSM
Do you know an outstanding SMPS Research Triangle Chapter member? Would you like to see them recognized for their contributions to the organization? Now is your chance! Nominate a member for the Chapter’s Member of the Year Award. Nominees and the winner will be announced at the End of Year Social. Simply submit your nomination via the link below by COB Thursday, May 5th.

Must be an active member …Read More »

Program Recap: Activate Your Content Marketing Savvy

By: Jessica Lambe, CPSM | WK Dickson
Buzzing around in the back of my mind is a perpetual to-do list. Things I know I should do, things that I know would make me a better person, but I keep procrastinating on. Some are big, some are small, some are personal, and others professional. Most are easy enough for me to ignore: Eat more green things. Learn what a burpee is and start doing them. Call my mother-in-law. Read professional journals. Give …Read More »

2016 Membership Drive

SMPS Triangle has kicked off its 2016 Membership Drive: SMPS Derby! We are racing against all other large SMPS Chapters across the nation to sign up the most new members by May 31st!
Help us cheer on the Research Triangle’s horse, Isosceles the Great! Since the beginning of March, we’ve had 2 new members join and are currently in 7th out of 13th place for our “Large” chapter category! Our next goal is to have 6% member growth by the end …Read More »

Recap: SMPS Southeastern Regional Conference

By: Megan Garrett, Marketing Coordinator, Clark Nexsen
As a first time attendee to SMPS Southeastern Regional Conference, I was blown away by the amount of information presented throughout the conference. From networking to workshops, SERC had so many opportunities to connect with my fellow marketing professionals throughout the region.

Program Recap: Industry Networking Event

Our annual networking event at the AIA NC Headquarters had a great turnout this year. Folks from several different industry organizations attended the event eager to network and hear from Patrick Pettit on the Art and Science of Relational Development.

Thoughts on Work-Life Balance

By: Justine D’Andrea, CPSM, Marketing/Human Resources Manager, Ramey Kemp & Associates
Two years ago I felt I had a pretty good handle on balancing work and life. But, at the beginning of 2015 everything changed; I had a baby girl who was just a few months old and my responsibilities increased at work.

Communiqueso – “the hot, delicious marketing + communications insight you crave.”

By: Kim Fowler, CPSM, Marketing Manager, Falcon Engineering
If you haven’t heard about Communiqueso , I suggest you “grab a chip and dig in.” Communiqueso was created by two fellow SMPSers and marketers, Kate Attilio, CPSM and Laura Ewan, CPSM. Their vision was to create a community “to share the people, the voices, and the passion that keep us inspired.” And that they are doing! This is not just a website and podcast with a super catchy title; it’s a place to …Read More »

Program Recap: Your Doer Seller Mentality! A panel discussion.

We all have a responsibility to bring in new business, whether you’re a business developer, marketer, or a technical professional. This week’s program was all about business development and how the role translates throughout all aspects of your company.

Why join SMPS – A personal perspective.

By: Pat Perkins, Marketing Coordinator, O’Brien/Atkins Associates
When I first became involved with A/E/C marketing, I came in as a temporary substitute for a colleague going on maternity leave. My “real” position was the firm’s corporate Librarian and Records Manager. I knew nothing about marketing much less how to handle SF254s and SF255s (the current day SF330), the “go-no go”, or what “positioning” entailed.
I was slightly aware of SMPS at the time, but my colleague did not introduce me or invite …Read More »