Library + What We’re Reading

Library

SMPS Research Triangle maintains a resource library of industry related publications. It’s one of the many benefits offered to our members. We currently have the following in our library, but be sure to check back for updates as we build our library.

BOOKS //

Strengths Finder 2.0; Written by Tom Rath
Building on the initial assessment and language from StrengthsFinder 1.0, Rath and Gallup scientists released a new edition rooted in more than 40 years of research. This book and assessment has helped millions discover and develop their natural talents.

Energy Leadership; Written by Bruce D Schneider
“Transforming Your Workplace and Your Life from the Core”. Following the Energy Leadership program, you’ll learn how to recognize the seven distinct levels of energy that are the key to understanding why everyone thinks and acts the way they do. You’ll learn how to distinguish truly effective leaders from those who deplete the energy of the people around them and specific techniques you can use to shift the energy levels of the people to inspire peak performance.

Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients; Written by Ford Harding in association with SMPS
Based on interviews with more than 100 preeminent rainmakers and people who have watched them in action, Creating Rainmakers outlines all the necessary steps you should take to turn your professional staff into a powerful team of sales winners. It also details specific elements of the rainmaking process and defines exactly what successful rainmakers do to stay on top of their game.

Making Your Contacts Count, 2nd Edition: Networking Know-How for Business and Career Success; Written by Anne Baber and Lynne Waymon
Meeting – and keeping-a network of powerful contacts is the most effective way to further your career or grow your business. So how can you ensure that you are connecting with and impressive the right people? This book provides a practical, step-by-step guide for creating, cultivating, and capitalizing on networking opportunities and relationships. Topics include how to leverage professional memberships, get the most out of networking events, making a memorable entrance, making conversations flow, and how to follow-up.

Beyond Strategic Planning: Developing and Implementing Winning Strategies for Engineers, Architects and Construction Companies; Written by Clare G. Ross, CMS
This book creates a how-to manual for the everyday practitioner that takes strategic planning from theory to practice. It gives every reader a step-by-step track to run on and clearly states the benefits for developing – and risks associated with not having – a strategic plan in place within the AEC environment.

Purple Cow: Transform Your Business by Being Remarkable; Written by Seth Godin
In this book, Seth Godin urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Marketing Handbook for the Design and Construction Professional, 3rd Edition; Published by SMPS (also in binder form)
Great for an introduction or deep dive into AEC marketing. Topics covered include Market Research; Strategic/Business/Marketing Planning; Client and Business Development; Proposals and Qualifications; Promotional Activity; Marketing and Business Perfomance. This is an indispensable resource for those engaged in professional services marketing and dedicated to building business for their companies.

AUDIO BOOKS //

Art & Science of Proposal Leadership; Published by SMPS

Become a Creative Superhero; Published by SMPS

Effective Marketing Communications Strategies that Get Results and Win Awards; Published by SMPS

Don’t Put Your Socks on in the Dark: Building a BD Process for Your Firm; Published by SMPS

BINDERS //

Marketing Handbook for the Design and Construction Professional, 3rd Edition; Published by SMPS (also in paperback form)
Great for an introduction or deep dive into AEC marketing. Topics covered include Market Research; Strategic/Business/Marketing Planning; Client and Business Development; Proposals and Qualifications; Promotional Activity; Marketing and Business Perfomance. This is an indispensable resource for those engaged in professional services marketing and dedicated to building business for their companies.

Compilation of Professional Services Marketing Articles; Published by SMPS
Organized by the SMPS Domains of Practice, these articles are a helpful resource for those studying for their CPSM exam or working to practically apply skills in the following areas: (1) Market Research, (2) Marketing Plan, (3) Client & Business Development, (4) SOQs/Proposals, (5) Promotional Activity, (6) Information, Resource, & Organizational Management.

INSTRUCTIONS

We encourage you to take advantage of this opportunity for professional development. Now, for the rules! This resource library is reserved for the exclusive use of SMPS Research Triangle members. Materials can be reviewed and/or checked out by e-mailing the Library Coordinator and picking up the items. Materials are checked out for a two-week period. A two-week extension may be requested. Extensions will not be granted if a waiting list exists for the material(s). Up to three items may be checked out at a time. Materials may be delivered to the Library Coordinator’s office during regular working hours or sent via mail. Materials must be returned on time and in original condition. Lost or damaged items must be replaced at the borrower’s expense.

Library Coordinator Contact + Donations

Please reach out to Amy Burlin via aburlin@brwncald.com to check out a resource or if you would like to make a donation to the library. We’re always looking for books to add!

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