May Coordinators’ Club – KNOW YOUR SPARK: Personal Branding (5.8.19)

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Wednesday, May 8 2019
8:00am - 9:00am

  • O’Brien Atkins
  • 5001 S. Miami Boulevard #400
  • Durham, NC 27703
  • Map

Each of us has something unique and special to offer. It is important to our happiness and success to understand what that special spark is and how to use it. Developing a personal brand is an excellent tool to aid you in uncovering your spark while taking your career to the next level.

Development of a personal brand is a marketing strategy focused on you. Discover how you can serve others in a way no one else can; know your spark. Uncover the features and benefits of being you in an hour-long interactive session with seasoned strategists that will guide you through the process of creating a personal brand statement and sharing steps on how to live up to your brand promise in person and online.

About Our Presenters

Allie Balling

Allie Balling, President, Founder & Path Blazer

Allie Balling has over 30 years of experience in marketing, strategic planning, and graphic design, with a special focus on proposals and branding. Her ability to manage multiple and varied projects within budget and time constraints has won her the respect of peers and clients alike.

Allie gained significant experience while working with clients, both large and small, in the architecture, engineering and construction (A/E/C) industry. As director of marketing for both HHL Architects and Lendlease (formerly known as Bovis Lend Lease), she developed extensive and intimate knowledge of the A/E/C market and has had great success in applying that knowledge to a variety of industries, yielding an impressive portfolio of high-quality work.

Allie is driven to make each client’s vision become a successful reality and she sincerely enjoys the collaborative process involved in accomplishing this. With a keen eye for detail, a personable and innovative approach, and a tireless focus on achieving results, Allie ensures a successful outcome every time. She earned a Bachelor of Arts in Sociology from Stetson University in Deland, Florida. In addition, she attended the Columbia Business School Executive Education program.

Irene Pappas

Irene Pappas, Project Manager, Public Relations Specialist & Path Blazer

Irene Pappas has over eight years of experience as a strategic public relations specialist with a wide range of brand management experience. Irene’s diverse background working with global and emerging brands has provided her the acumen to assess and act on individual client needs.

Prior to joining Allieway Marketing, Irene honed her communications skills in New York City as a public relations specialist in some of the biggest fashion houses including Donna Karan International, David Meister and Diane von Furstenberg. During this time Irene mastered her roles which included developing international PR strategies, working with national print outlets, broadcast networks and online media, leveraging bloggers/influencers, stylists and celebrities, planning media events and runway shows, and managing social media accounts.

Special thanks to our sponsor:

*No refund is due if cancellation occurs within 24 hours of the event.

If you have any questions about this event, please contact Stephanie Roten at, Ginny Kirk Andrews at; or Brian Emmett at

SMPS Research Triangle reserves the right to use any photograph/video taken at any event sponsored by SMPS Research Triangle, without the expressed written permission of those included within the photograph/video.


  • O’Brien Atkins
  • 5001 S. Miami Boulevard #400
  • Durham, NC 27703