September SMPS Program – Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team (9.20.18)

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Thursday, September 20 2018
11:30am - 1:00pm

  • PNC Arena
  • 1400 Edwards Mill Road
  • Raleigh, NC 27607
  • Map

Did you catch our 3-Part Webinar Bonus Summer Series? After receiving such positive feedback, the Research Triangle Chapter is excited to host webinar speaker Danielle Gray in-person. In this program, Danielle will highlight tips and tricks for extracting data from technical professionals.

Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, in the AEC industry, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team…until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this program is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.

We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.

Program Learning Objectives:
– Identify what your team needs to know before contributing content- Identify five subject matter expert (SME) personas and their motivations- Outline five methods to extract content from your technical team

Speaker Bio:
Danielle Gray

Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry. Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.

No refund is due if cancellation occurs within 24 hours of the event.
All member and non-member walk-ins are $75.

If you have any questions about this event, please contact Stephanie Roten at sroten@clarknexsen.com, Ginny Kirk Andrews at ginnykirk.andrews@summitde.net, or Brian Emmett at bemmett@moffattnichol.com.

SMPS Research Triangle reserves the right to use any photograph/video taken at any event sponsored by SMPS Research Triangle, without the expressed written permission of those included within the photograph/video.


Location

  • PNC Arena
  • 1400 Edwards Mill Road
  • Raleigh, NC 27607