The “New” CMO

The future Chief Marketing Officer — less like a quarterback, more like a soccer captain. At least that’s what Vivaldi Partners found when they asked 50 CMOs and senior marketing executives across three continents about the challenges of the ever-expanding CMO role, “super CMOs” and how to get it all done. “Super” CMOs do it all. They are responsible for driving growth, knowing the client and creating content that works — all the while innovating as they go. No biggie, right? Wrong. It’s next to impossible. Vivaldi Partners found that “instead, successful CMOs of the future might have no additional authority at all. What they’ll need to have is nonstop influence.”

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